DTC Health & Wellness
First $4M in affiliate revenue
CPA -40% vs Meta
Process
How It Works
01
Apply & Qualify
4 questions, 2 minutes. We work with select DTC brands that meet our performance threshold.
02
Launch in 14 Days
We handle publisher recruitment, program setup, and creative. You provide suppression files and product info.
03
Track Everything Live
No monthly reports. Every sale and every performance metric is visible in real time through your dashboard. You see what is working before the invoice does.
04
Scale on Performance
Pay only for completed sales. We optimize, expand channels, and scale what works. Cancel anytime.
The Solution
Three Conditions. Guaranteed.
01CAC
Below your current Meta CAC.
Guaranteed. If we miss, you don't pay. And you keep every customer we delivered.
02ROAS
Beating your current Meta ROAS.
If we don't outperform your best-performing channel, we don't deserve your budget. Plain and simple.
03New Customers
50%+ net new.
Not repeat. Not coupon. Verified.
Tracked and verified through first-party data. Guaranteed. Not a directional target.
Every condition guaranteed. If we don't deliver, you walk.
Trusted By
Brands We've Scaled
DTC Supplements
First $2M in affiliate revenue
78% net new
Fintech
200+ publisher placements
Enterprise
DTC Wellness
3x new customers
Launched in 14 days
DTC Outdoor
CPAs cut 50%
Over-delivered
DTC Beauty
Hands-off scale
Results on autopilot
DTC Supplements
5 fig revenue fast
Free trial to revenue
DTC Functional
Best-in-class performance
Proven monthly
Compare
How We Compare
| Feature |  |
Retainer Agencies | DIY Networks |
|---|---|---|---|
| Pricing | Performance-only (one-time setup) | $5K-25K/mo retainer | Platform fees + commissions |
| Contract | Day-to-day, cancel anytime | 6-12 month lock-in | Annual contract |
| New Customer Guarantee | +50% net new. Guaranteed. | None | None |
| CAC/ROAS Guarantee | Guaranteed. | None | None |
| Coupon Sites | Banned | Used by default | Open marketplace |
| Publisher Quality | Hand-curated | Same network pool | Anyone joins |
The Problem
Why Most CPG Affiliate Programs Fail
Three problems destroy CPG affiliate programs from the inside.
Coupon Traffic Fraud
88% repeat customersCoupon affiliates wait for checkout, inject a code, and take credit. You pay commission for a sale that was already yours.
False ROAS Reporting
Reported 4.2x / True 0.3xAgencies hit impressive ROAS by counting repeat customers. The numbers look amazing. The growth is zero.
Monthly Fees, Zero Guarantees
$8K/mo retainer / $0 guaranteeRetainer agencies charge regardless of results. Zero performance guarantee. Zero accountability.
"A previous agency told one of our clients to drop their CPA from $50 to $25. Every single sale was coupon traffic they would have gotten anyway."
Pricing
You Only Pay for Completed Sales.
100% performance-based. No retainers. No monthly minimums. You only pay when we deliver sales.
One-time setup to onboard your brand and recruit publishers. Then every dollar you spend is tied directly to results. Cancel anytime.
Your CPA budget remains your money the entire time. If you cancel, we refund whatever was not already used for completed sales.
Day-to-day contract · Cancel anytime
Publisher Network
Your Brand, Placed with the World's Largest Publishers
Disney
Forbes
Capital One
CNN
NBC
BuzzFeed
Business
Insider
Insider
USA Today
NY Post
Healthline
Channels
Cashback & Rewards
Loyalty Programs
Newsletters
Content Creators
Search
Internal Media Buying
DSP / Programmatic
CTV / Streaming
// We curate every publisher. Your brand stays protected.
Results
Don't Take Our Word For It
CPG Affiliate Partners have been able to bring our CAC down while also adapting to our unit economic needs. It's a win-win partnership for sure.
Founder, Everyday Dose
CPG Affiliate Partners has been the ideal partner. They deliver on promises and manage the channel without requiring any management time. The reporting is great.
CEO, Magic Mind
They have built our free trial offer to 5 figures of revenue quickly & with high quality traffic.
CMO, Soul CBD
CPG Affiliate Partners has been a huge asset in our marketing strategy. We are able to be hands off the entire process while trusting our brand.
CMO & Co-Founder, Obvi
Founder
Meet the Founder
KRIK ANGACIAN
8-Figure Founder
I started out in New York City as an investment banker specializing in buying and selling +$100 MM businesses. Then I invented the protein chip category and built a brand to eight figures. After exiting that chip business, I started a candy company at the worst time… Meta and iOS tracking issues destroyed my candy company overnight. I pivoted to the affiliate channel and became an expert over the next few years. CEO’s of major brands began asking for my help, and so CPG Affiliate Partners was born. I vowed to remain Performance-based. Transparent. Accountable. If we don’t deliver, you don’t pay.
"I built this agency because every other one would have destroyed my brand."
FAQ
Everything You're Wondering
The setup fee is a one-time cost that covers tracking setup by our CTO, fraud prevention tools, offer creation for publishers, and the tailored selection of publishers for your brand. It takes us two weeks to fully integrate a brand into our system. The escrow (your CPA budget) is separate and remains your money the entire time. If you cancel, we refund whatever was not already used for completed sales.
We hear that often. Retainer agencies get paid whether you grow or not. We only get paid when you make sales. That forces us to perform. Two-year average client retention with a day-to-day contract. That's the proof.
Most brands see first sales within 30-60 days of launch. Full-scale performance typically arrives at 90-120 days. Optimized publisher mix, expanded channels, peak ROAS.
Cancel anytime. It's a day-to-day contract with no monthly minimums. If we're not outperforming your current channels, you walk. No lock-ins, no penalties.
We cap our direct roster at around 30 active brands. Every publisher relationship is hand-curated, so we can't just bolt on unlimited clients without diluting quality. When we're full, we run a waitlist. If you qualify, we'll tell you honestly where you stand.
No. We run IP-match suppression against your existing customer file before any publisher touches a campaign. Repeat buyers are filtered out at the source. That's why we guarantee 50%+ net new customers, and we back it with a dynamic payout lever. If net-new drops, publisher payouts drop automatically.
Publisher relationships take years to build and protect. If we shared the full list on day one, there's nothing stopping a brand from going direct and cutting us out, which is exactly what some have tried. We use progressive disclosure: you get full transparency into publisher performance at months 3-4, once the relationship is proven. Anti-circumvention clauses are industry standard for this reason.
First-party data match. We cross-reference every affiliate-attributed sale against your existing customer database using email and IP matching. The 50%+ threshold is written into your contract with a dynamic payout lever. If the net-new rate dips, publisher commissions automatically adjust downward. You're never paying for customers you already had.